Privacy policy
Last updated: 7th November 2025
At Toothy Tots we care deeply about your privacy and are committed to protecting your personal information. This policy explains how we (the "site", "we", "us" or "our") collect, use, and protect your personal information when you visit our website (www.toothytots.co.uk) or use our services, including purchasing our products, signing up for emails, or interacting with our customer support. We believe in transparency, simplicity, and trust - so you can shop with complete confidence.
For the purposes of this Privacy Policy, "you" and "your" means you as the user of the services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
By using our site, you agree to the practices described in this policy. Please read it carefully.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. Any changes will be posted on this page with an updated "Last updated" date.
Information We Collect
1. Information You Provide Directly
When you interact with Toothy Tots, we may collect information you provide, including:
- Contact details (name, address, email, phone number)
- Account information (username, password, security questions)
- Order information (billing/shipping address, payment confirmation)
- Customer support communications
Providing this information helps us process orders, manage your account, and provide customer service.
2. Information We Collect Automatically
We may automatically collect information about how you interact with our site and services, including:
- Device and browser information
- IP address and network information
- Pages you visit and actions taken
- Interactions with emails, ads, or other online communications
This helps us improve our site, personalise your experience, and keep your account secure.
3. Information From Third Parties
We may receive information about you from trusted partners, such as:
- Payment Providers (Shopify, Klarna, Shop, credit/debit card processors)
- Marketing and advertising platforms (Meta, Google Ads, TikTok, Klaviyo)
- Shopify and other service providers who help run the site, process orders, or analyse data
All third-party data is treated in line with this Privacy Policy.
How We Use Your Information
We use your personal information to:
- Provide Products and Services - process orders, arrange shipping, handle returns, manage your account, and communicate about your purchases.
- Marketing and Advertising - with your consent where required, send promotional emails or messages and show tailored ads.
- Security and Fraud Prevention - monitor for suspicious activity, protect your account, and keep our site secure.
- Customer Support and Improvement - respond to inquiries and improve our products, services, and website.
Legal basis for processing (for EU/EEA residents) is primarily our legitimate interest in providing and improving our services and fulfilling contracts with you (Art. 6(1)(f) GDPR), or your consent where required.
Cookies And Tracking
Like many websites, we use cookies, pixels, and similar technologies to power the site, improve your experience, and provide personalised content and advertising. Third-party platforms (such as Meta, Google Ads, TikTok, Klaviyo) may also use cookies to help us measure the effectiveness of ads and emails.
You can manage or block cookies through your browser settings, but some features may not work correctly if cookies are disabled.
For more information on Shopify-related cookies see https://www.shopify.com/legal/cookies.
Sharing Your Information
We only share your personal information with:
- Vendors and service providers who help run the site, process orders, provide customer support, or handle analytics
- Marketing partners to deliver and measure ads (with consent where required)
- Our affiliates or within our corporate group for legitimate business purposes
- Legal or regulatory authorities when required
- In the event of a business transaction (merger, sale, or bankruptcy)
We do NOT sell your personal information.
Children's Privacy
Our products are for children, but we do not knowingly collect personal information from anyone under 16 without parental consent. If you believe we have collected date from a child, contact us to request deletion.
Security And Retention
We use reasonable measures to protect your personal information, but no online system is completely secure. Your data is stored only as long as necessary to provide services, comply with legal obligations, or resolve disputes.
Your Rights
Depending on where you live, you may have the right to:
- Access, correct, or delete your personal information
- Receive a copy or transfer your data to another service
- Withdraw consent or restrict processing
- Opt out of marketing communications and targeted advertising
- Appeal our decisions regarding your rights
To exercise these rights, contact us at support@toothytots.co.uk. We may as you to verify your identify before responding.
International Users
Your data may be processed or stored outside your country, including the UK and EU. Transfers comply with recognised data protection mechanisms, such as EU Standard Contractual Clauses or UK equivalent protections.
Complaints
If you have concerns about how your personal information is processed, contract us at support@toothytots.co.uk. You may also contact your local data protection authority if needed.
Contact Us
Should you have any questions about our privacy policy, practices, or if you would like to exercise any of the rights available to you, please reach out to us directly on support@toothytots.co.uk.
Toothy Tots is owned and operated by No Labels Needed Ltd, 124 City Road, London, England, EC1V 2NX.
For the purpose of data protection laws, No Labels Needed Ltd is the "data controller" responsible for your personal information.
